Posts Tagged ‘MK’

Keeping your business information safe

April 28, 2010

Just because you’re using a program that is based on your desktop, doesn’t mean it’s safe from hackers and viruses. In some cases, desktop programs have lower security than online programs because they don’t have to stay updated against all the latest viruses. Here are some things you can do to protect your business information:

Password Protection

If the programs or websites you use offer password protection, use it! Make sure your password is not obvious, you’d be amazed the amount of passwords out there that are simply “password.” A good password includes a few letters at least one number and at least one special character, something like @ or $.

Financial info

Make sure your financial information, and your customer financial information, is safe and encrypted. Some desktop programs store payment information in text format or easy-to-access files. If someone stole or hacked into your computer, they shouldn’t be able to find that information easily (or at all). If someone steals the credit cards of your clients, you could be held responsible. Unitwise has exclusive integration with ProPay’s new ProtectPay system, so payment and credit card information is encrypted and secure.

Back it up!

If your computer suddenly melted today, what would happen to all your business information? Would you still have it? It’s important to back up your information on a routine basis. Use a portable hard drive, DVDs, or an online storage solution. If you use UnitWise, you never have to worry about losing your information, it’s available anywhere, any time. Power outage? Fried hard drive? No worries with UnitWise.

Don’t put your business and customers at risk, start practicing safe computer habits now.

Social Media 101: Blogging

March 1, 2010

When you sign up with UnitWise, you get your own website and blog. Some of you may already be blogging, so the controls, terms and functions of the blog section in UnitWise will be familiar to you. For everyone else, it can be a bit scary. That’s why I’ve compiled a short list of blogging basics to get you started.

How it works

A blog has posts, the same way a diary has entries. Each times you create a blog post, it goes to the top of your blog, pushing the older ones down. Posts can have anything in them: words, videos, pictures, links and more.

At the bottom of each post is a space for comments (if you’ve enabled this feature, it is on by default in UnitWise).  This is where you can interact with your readers.

Categories and Tags

Categories and tags are important because they help organize your blog and make posts easier to find in search engines.

Categories-UnitWise gives you a number of default categories, but you can edit, delete, or add to those if you want.  Categories are broad. Think of it like classes in school. “Math” is the overall subject, but your particular class might be about algebra. Your category might be “Family,” while your newest post deals with your sister’s new baby.

Tags-Tags are post descriptors of your own creation, think of them as min-categories. If you’re writing a post about a family vacation, you might use tags like “Vacation,” “Hawaii,” “Family fun.”

What to post

If you’re an MK consultant or director, there are some rules you need to follow, which can be found at the MK site. Aside from those, there are some general rules you might want to abide by if you want to bring more people to your site.

If you’re mixing a bit of business with your personal blog, make sure to keep a steady balance. Don’t get too personal, it could turn away customers, but don’t get too profession either, otherwise it will feel like some corporate publicity stunt. Share events from your life and how your business weaves in and out of those. Post pictures or testimonials of happy customers.

Comments

Commenting is one of the best part of blogs, and they can be a great boost to traffic if you choose to participate. If you’re familiar with Facebook, then using comments will be easy. When someone leaves a comment on your blog, it’s a lot like when someone leaves a comment on your Facebook wall. You’ll get an email and you’ll be prompted to reply  to the comment.

Blogging is a give and take activity. If you want people to make comments, you should reply to what they say promptly. If they have a blog of their own, you should make an effort to visit it and post comments when you can.

Blogging in UnitWise

Posting a blog in UnitWise is easy. Check out this video for a quick walk through: