Archive for the ‘Social Media 101’ Category

Why Social Media?

May 10, 2010
It has the potential to eat up tons of time, scheduling it into your day means adding an extra activity into a crowded schedule, and the learning curve can be high depending on how technically savvy you are. So why get into social media? Customers!
Don’t think of social media as an online time waster, instead, think of it as digital networking. There are tons of people for you to connect with. By skipping out on social media, you could be skipping out on an enormous number of new customers. Here are some specifics:
-Facebook has more than 400 million users. A bit of perspective: there are 300 million people in the United States. The average Facebook user has 130 friends and is connected to 60 pages, groups and events.
-There are nearly 12 million Twitter users. About 65 percent of them are under 25. Women make up 53 percent of the user base.
That’s a huge market! Before you get too excited, remember that this is digital networking, not digital door-to-door sales. Don’t spam users with links and useless content. It’s like real networking–connect with people and engage them. Send useful links and take part in conversations. The benefit over face-to-face networking is that you can break up the conversation over time, you can connect to multiple networks at once, and you can do it from anywhere.

Learning to blog through Facebook

April 26, 2010

If you’re new to blogging, but you’re a Facebook veteran, there’s no need to worry. Facebook is like a more open, accessible form of blogging.

-Status updates are like micro-blogs.

-For more in-depth updates you can write notes for others to read.

-You gain friends by commenting on other posts and pictures, just as you would do to gain readers on your blog.

-The comment and reply system on a Facebook wall is very similar to the comment system in most blogging tools.

-Other things, like uploading pictures and inserting links are also similar.

-You arrange pictures and notes into albums–similar to the way you arrange posts on a blog into categories.

-You put captions on photos and tag friends in them, just like you would put tags on a blog post so people know what’s in it.

If you’re a heavy Facebook user, you might be more accustomed to the world of blogging than you think. Practicing good Facebook habits–commenting, tagging, frequent posting–can help you form good blogging habits.

Later this week, we’ll discuss the differences between Facebook Groups and Facebook Fan Pages.

An intro to blogging

April 21, 2010

An intro to blogging

So you’ve signed up for a blog and you’re ready to go. What now? Before you start writing, there are a few questions you can answer that will make blogging easier.

Why are you writing?

This is the most important one. What’s the reason behind this blog? Is it to act as an online journal? Will it cover a specific topic? If you know why you’re writing, it will make coming up with new entries easy.

Who are you writing for?

Is there a certain reader or demographic you have in mind? Knowing your audience is key to writing good content. You wouldn’t use the same language with toddlers as you would with adults!

When will you write?

Creating a posting schedule isn’t a must, but it can make things easier for you and your readers. If your readers know that you’ll have new content up every MWF, then they don’t have to guess.

Having the answers to these questions will make blogging much easier and even more satisfying.

Now booking: Social Media 101 Seminars!

April 8, 2010

With the recent release of Mary Kay’s social media guidelines, you’re free to tackle the web and connect to customers in a new way. UnitWise is here to help you do that.

We’ve found that many of the consultants and directors using our program are asking common questions about social media.  We thought we’d answer those questions in the form of a helpful seminar, open to everyone. We call it Social Media 101 with UnitWise.


This one hour seminar covers a wide range of topics

-Which is the best for you? IE, FireFox, Chrome and more

Intro to blogging

-How to create and post a blog

-What to blog about

Connecting with Facebook

-The difference between a fan page and a group


-What’s a tweet?

-Why you should use it

Mobile media

-Social media tips for the on-the-go consultant


Whenever you want! Pick the best time for you, and a place to meet, and we’ll bring the presentation to you. We can even hold a webinar online!


To demystify this whole social media thing, so you can use it to connect with your customers in new and engaging ways.

And why not? We know about it, why not share it with you?

Seminars will start in late April. Let us know if you’d like to set one up! Email us at and we can talk about the specifics.

The best browser for you

March 30, 2010

Left to right: Chrome, IE, FireFox, Safari--image source:

We’ve had a lot of questions about browsers lately, so I thought I’d tackle the issue here.

A browser is what you use to surf, or browse, the internet. There are a several different browsers available, all of them free. Here are the most popular.

Internet Explorer
If you’re a Windows user, this is your default browser. It comes pre-installed on your computer. A few years ago IE was the top browser, simply because everyone had it. While IE still owns a majority of the market, the alternatives have eaten up a lot of ground thanks to rich features and speed. Though it might run a bit slower, it comes pre-installed and it’s compatible with just about every website out there.

FireFox is an excellent alternative to IE. It runs faster and it was one of the first alternative browsers to feature tabbed browsing. What’s really great about FireFox is the vast library of add-ons. From screen capture tools that let you easily take snapshots of websites, to music players, to mail and calendar organizers, Firefox has it all. Installing add-ons is as easy as clicking a button and restarting your browser. To download FireFox and to check out the add-on library, visit

Chrome is a relatively new browser from Google. It’s sleek, customizable and fast. Though it doesn’t have as many add-ons as FireFox, it offers a number of alternatives to some of the most popular FireFox add-ons. Chrome runs faster but might not be the best bet for an aging computer, especially if you’re using a Mac. To download Chrome and to check out the add-ons available, visit

These are some of the most popular browsers, but they aren’t the only options.  For Mac users, there’s Safari, the pre-installed browser. And there’s also Opera, a popular alternative.

These browsers are free, so feel free to download one (or all of them) and test drive them for a while. You can import your bookmarks and login/password information from your old browser in most cases. Choose the one that works best for you.

We’ve got more online info for you with our Social Media 101 seminar. If you’re interested in hosting a seminar contact us at–you bring the smiling faces, we’ll bring the info.